SEO
Google Business Profile: The Most Overlooked SEO Tool for UK Small Businesses
Google Business Profile is free and incredibly powerful for local SEO. Here's how to set it up and optimise it for your UK business.
Google Business Profile: The Most Overlooked SEO Tool
What Is It?
Google Business Profile appears in the local pack when someone searches for a local service. It powers your business's knowledge panel on the right side of search results.
Why It Matters
- Appears above organic results
- Includes phone number, address, website, photos, and reviews
- Completely free
How to Optimise Your Profile
- Claim your listing at business.google.com
- Complete every section — name, category, address, phone, hours
- Add high-quality photos
- Collect and respond to reviews
- Post regular updates
- Use the Q&A section
- Choose the right categories
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