SEO
How to Rank on Google: A Beginner's SEO Guide for UK Business Owners
A straightforward beginner's guide to SEO for UK small business owners. Learn the fundamentals of ranking on Google without the jargon.
How to Rank on Google: A Beginner's Guide
What Is SEO?
SEO is the practice of optimising your website so it appears higher in Google's results pages for relevant search queries.
How Google Decides Who Ranks
Relevance — Does your page answer the user's search query?
Authority — How many credible websites link to yours?
Technical quality — Is your site fast, mobile-friendly, and secure?
User experience — Do people stay on your site and engage with it?
The Key SEO Fundamentals
- Keyword research — Identify phrases your customers use to search
- On-page SEO — Include keywords in titles, headings, and content
- Technical SEO — Fast, secure, mobile-responsive, with a sitemap
- Content marketing — Regular blog posts signal expertise
- Local SEO — Optimise Google Business Profile and location content
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