SEO
How to Use Google Search Console to Improve Your Website's SEO
Google Search Console is a free, powerful SEO tool that every website owner should use. Here's a beginner's guide to using it effectively.
How to Use Google Search Console to Improve Your SEO
Google Search Console (GSC) is a free tool that provides direct insight into how Google sees your website — what keywords you rank for, what pages are indexed, and what technical issues exist.
Setting Up Google Search Console
- Go to search.google.com/search-console
- Add your website as a property
- Verify ownership (via HTML tag, DNS record, or Google Analytics)
- Submit your sitemap
All OWD websites include Google Search Console setup as standard.
Key Reports to Monitor
Performance Report — Shows your:
- Impressions (how often you appear in search results)
- Clicks (how many people click through)
- Click-through rate (CTR)
- Average position for each keyword
Use this to identify keywords where you rank on page 2 — these are your biggest quick-win opportunities.
Coverage Report — Shows which pages Google has indexed and any errors preventing indexing.
Core Web Vitals — Google's page experience metrics. Failing these impacts rankings.
Links — See who links to your website (backlinks) and your most linked pages.
Actionable Insights
- Find keywords with high impressions but low CTR — improve your title tags and meta descriptions
- Fix any crawl errors flagged in the Coverage report
- Identify top-performing pages and create more content in the same vein
- Request re-indexing after significant content updates
Contact us to discuss our SEO monitoring and reporting service.
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