5 Signs Your Website Is Hurting Your Business

Not all publicity is good publicity — and not all websites help your business. In fact, a poorly built or outdated website can actively damage your reputation and drive customers to competitors.

Here are 5 warning signs to watch for.

1. It's Not Mobile-Friendly

Over 60% of web traffic now comes from mobile devices. If your website looks broken or is hard to use on a smartphone, you're losing more than half your potential customers immediately.

How to check: Open your website on your phone. If you're pinching and zooming, it's not mobile-friendly.

2. It Loads Slowly

Google research shows that 53% of mobile users abandon sites that take longer than 3 seconds to load. Slow websites also rank lower in Google search results.

How to check: Use Google's PageSpeed Insights tool — it's free and gives you a score with improvement suggestions.

3. It Looks Outdated

First impressions are formed in 0.05 seconds — faster than you can blink. An outdated design signals to visitors that your business might be outdated too.

Signs of an outdated website include:

• Small, hard-to-read text
• Cluttered layouts
• Stock photos from the early 2000s
• Flash animations
• Non-SSL (no padlock in the browser bar)

4. It Has No Clear Call to Action

What do you want visitors to do on your website? If it's not immediately obvious — with a prominent button or phone number — you're losing leads.

Every page should have a clear next step: 'Call us', 'Get a quote', 'Book a consultation'.

5. It Doesn't Show in Google

Search your business name on Google. If your website doesn't appear in the top 3 results, something is wrong technically. If you search your services + location and don't appear at all, you're missing out on high-intent customers.

What to Do Next

If your website has any of these issues, it's time for a conversation. At OWD Web Design, we offer a free website audit — we'll tell you exactly what's wrong and how to fix it.

Get your free website audit today.