SEO
Understanding Google Analytics: A Beginner's Guide for Business Owners
Google Analytics can feel overwhelming. This beginner's guide breaks down the key metrics every UK business owner needs to understand.
Understanding Google Analytics: A Beginner's Guide
The Metrics That Matter
Sessions — Total number of visits to your website.
Users — Number of unique individuals who visited. A better measure of actual reach.
Bounce Rate — Visitors who leave after viewing only one page. High bounce rate (above 70%) suggests a landing page issue.
Average Session Duration — How long visitors spend on your site. Longer = more engaged.
Traffic Sources:
- Organic — from search engines (your SEO traffic)
- Direct — typed your URL directly
- Referral — from other websites
- Social — from social media
Top Pages — Which content resonates with your audience.
Conversions — The specific actions you want visitors to take. Setting up conversion tracking is essential.
We include monthly Google Analytics reports for all clients on our AI website and SEO plans.
Contact us to learn more.
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