SECTION_01 // HOTEL WEBSITE DESIGN UK
Web design for hotels — boost direct bookings, cut OTA fees, rank on Google
OWD Web Design builds professional hotel websites engineered to drive direct bookings — reducing your Booking.com and Expedia commission while ranking on Google for local hotel searches. From £50/month.
£50/mo
STARTING PRICE
90 Days
CANCEL NOTICE
61
FIVE-STAR REVIEWS
14 days
AVG TURNAROUND
SECTION_02 // HOTEL WEB DESIGN
Why independent hotels need a better website in 2026
Independent hotels, B&Bs, and country house hotels are losing up to 18% of every booking to OTA commission. A professionally designed hotel website with a clear direct booking pathway can shift a significant portion of reservations away from Booking.com and Expedia — saving thousands per year in fees.
Beyond direct bookings, a well-built hotel website is your most powerful marketing asset. When someone searches "boutique hotel Surrey" or "hotel near [landmark]" on Google, they need to find you — not just your OTA listing. Local hotel SEO, done properly, puts your property in front of guests at the exact moment they're deciding where to stay.
OWD Web Design builds hotel websites that combine beautiful design with conversion-focused structure and local SEO. We serve independent hotels, boutique properties, B&Bs, country inns, and self-catering businesses across the UK.
EVERY HOTEL WEBSITE INCLUDES
SECTION_03 // HOTEL WEBSITE FEATURES
Everything your hotel website needs to compete
Direct Booking Focus
Cut OTA commission fees. We design hotel websites engineered to convert visitors into direct bookings — clear CTAs, room pages, and rate comparisons that push guests to book direct rather than via Booking.com or Expedia.
Room & Package Pages
Dedicated pages for each room type, dining package, and event offering — with SEO-optimised copy that ranks for "hotel [location]", "rooms in [location]", and "[hotel type] UK" searches.
Event & Weddings Pages
Dedicated wedding and events sections that rank for local venue searches. Many of our hotel clients get their strongest leads from well-built wedding enquiry pages.
Restaurant & Spa Integration
If your hotel has a restaurant or spa, we build dedicated sub-pages that rank independently for dining and wellness searches in your area.
Review & Trust Signals
TripAdvisor reviews, Google ratings, and guest testimonials displayed prominently — the trust signals that convert undecided visitors into confirmed bookings.
Local SEO for Hotels
Target "hotels in [town]", "boutique hotel [county]", "B&B near [landmark]" — we build the local SEO architecture that gets independent hotels competing with chains.
SECTION_04 // OWD VS HOSPITALITY AGENCIES
OWD vs specialist hotel website agencies
Specialist Hotel Web Agency
- £2,000–£10,000+ build cost
- £100–£500/month ongoing fees
- Long production timelines (weeks)
- Proprietary CMS lock-in
- Commission on bookings in some cases
RECOMMENDED
OWD Web Design
- from £50/month — own it forever
- AI-powered monthly subscription from £100/mo — ever
- 7–14 day turnaround
- Booking engine integration included
- 61 five-star Google reviews
- Hotel & hospitality SEO included
- Direct booking optimisation
SECTION_05 // HOTEL SEO GUIDE
Hotel website design & SEO — what you need to know in 2026
The hotel industry's online landscape has changed dramatically over the past five years. OTAs like Booking.com and Expedia dominate generic searches — but local, specific searches ("boutique hotel Surrey", "dog-friendly hotel Lake District", "hotel with spa near me") still heavily favour well-optimised independent hotel websites in organic results.
The key to a high-performing hotel website in 2026 is a combination of three things: design that converts (clear room pages, compelling photography, obvious booking pathways), technical SEO (fast loading, mobile-first, structured data for accommodation), and local content that targets the exact phrases your future guests search.
OWD builds hotel websites with all three as equal priorities. We're not a "pretty website" agency that ignores SEO, nor an SEO agency that produces ugly websites. Every hotel site we build is designed to look beautiful on every device and rank on Google for the searches that matter to your property.
Ready to get more direct bookings and reduce OTA fees? Contact us for a free consultation — no obligation, no sales pressure.
SECTION_06 // FAQ
Hotel web design — frequently asked questions
How much does a hotel website cost?
OWD Web Design builds hotel websites from £50/month–£50/month — significantly less than specialist hospitality agencies that typically charge £2,000–£10,000. We include room pages, photo galleries, booking integration, SEO, and hosting. No ongoing monthly fees beyond optional hosting renewal.
Can you integrate a booking system into my hotel website?
Yes. We can integrate with third-party booking engines like Beds24, Little Hotelier, Rezdy, or Checkfront, or implement a simple enquiry-based booking form if you prefer manual management. We'll advise on the best option for your property size and budget.
Will my hotel website rank on Google?
Yes — that's a core focus. We target your specific location and hotel type searches (boutique, B&B, inn, country house hotel, etc.) with proper on-page SEO, local schema markup, and Google Business Profile optimisation. Local hotel SEO is one of the highest-ROI investments an independent hotel can make.
Can you help reduce my Booking.com and Expedia commission?
Yes — a well-designed hotel website with a clear direct booking pathway and incentive (e.g. "book direct for best rate") typically reduces OTA dependency significantly. Many clients see a 20–40% shift toward direct bookings within 6 months of launching a properly built hotel website.
How long does a hotel website take to build?
A standard hotel website (rooms, gallery, dining, events, contact) typically takes 7–14 days. Larger properties with multiple room categories and complex booking integrations may take 2–3 weeks.
Do you build websites for B&Bs and guest houses as well?
Yes — we work with all types of accommodation from small B&Bs and guest houses to boutique hotels, country house hotels, inns, and self-catering holiday lets. The principles are the same: great design, direct booking focus, and local SEO.
Ready to get more direct hotel bookings?
Professional hotel website design from £50/month. AI-powered monthly subscription from £100/mo. 7–14 day turnaround. 61 five-star reviews.